Our Story

About Primo hoagies

We are more than a sandwich shop — we are a tradition. Discover the heart, the hustle, and the hoagies that made primohoagies a legend across the United States.

0 Years of Excellence
0 Locations Nationwide
0 Hoagies Served Daily
0 Loyal Fans
Primo hoagies restaurant interior — our story began here
Est. 1992

How Primo hoagies Became a Legend

It all started in a small shop in South Jersey with one simple belief — that a truly great primo hoagies experience deserved the finest ingredients, hand-crafted with care, and served with genuine hospitality. From day one, quality was never negotiable.

Our founder, inspired by the rich Italian-American traditions of the Philadelphia region, wanted to bring authentic flavors and generous portions to every customer who walked through the door. What began as a neighborhood favorite quickly grew into something much bigger.

"We don't just make sandwiches — we make memories. Every hoagie tells a story of the finest meats, freshest produce, and a commitment to the craft that has never wavered."

Today, primohoagies serves loyal fans across the United States, staying true to those original roots while continuously innovating to delight every generation of hoagie lovers.

Explore Our Menu

Our Mission, Vision & Promise

Every great institution stands on clear principles. Here is what we stand for at primo.

Our Mission

To craft the finest hoagies using premium, responsibly-sourced ingredients — delivering bold flavors, generous portions, and an unforgettable dining experience to every customer, every single time.

Our Vision

To be the most beloved hoagie brand in the United States — a place where communities gather, traditions are honored, and every bite reminds you why real food made with passion always wins.

Our Promise

Fresh ingredients delivered daily. Sandwiches prepared to order. Consistent quality across every primos location. We promise never to cut corners when it comes to your satisfaction and safety.

The Values Behind Every primohoagies Experience

Our values are not slogans. They are the daily choices that shape how we source, cook, serve, and grow.

01

Freshness First

We receive fresh produce, meats, and breads daily. No frozen shortcuts. No compromises on quality.

02

Community Roots

We give back to the neighborhoods that built us — supporting local suppliers, charities, and events that matter.

03

Bold Authenticity

Our recipes are rooted in tradition. We honor the original flavors that made primo famous from the start.

04

Relentless Hospitality

From first visit to thousandth order, every guest is treated like family. That warmth is non-negotiable.

A History Built on Great Hoagies

From a single corner shop to a beloved institution — here is how Primo hoagies grew into what it is today.

1992
The First Shop Opens

Our founder opens the very first Primo hoagies location in South Jersey with a simple menu and an extraordinary commitment to quality ingredients.

1997
Regional Expansion Begins

After years of loyal customers and word-of-mouth growth, primohoagies expands to five additional locations across New Jersey and Pennsylvania.

2003
Franchise Program Launched

Responding to nationwide demand, primo launches a franchise program, empowering passionate entrepreneurs to bring the brand to new communities.

2010
Online Ordering Launches

Embracing technology, primos introduces online ordering — making it easier than ever for fans to get their favorite hoagies delivered to their door.

2018
100+ Locations Milestone

A landmark moment — Primo hoagies surpasses 100 locations across the United States, celebrating decades of growth fueled entirely by great food and loyal fans.

2024
New Era, Same Soul

With a refreshed brand, expanded menu, and a commitment to sustainability, Primo hoagies enters its next chapter — bold, fresh, and proudly rooted in tradition.

Meet Our Team

Every great hoagie starts with great people. Our leadership team brings decades of passion, culinary expertise, and love for food to the table.

Marco DeLuca
Founder & CEO

The visionary behind Primo hoagies, Marco built the brand from a single shop in South Jersey to a nationwide institution, guided entirely by love for authentic food.

Sofia Reyes
Head Chef & Culinary Director

With 20 years of culinary expertise, Sofia oversees every recipe at primohoagies — ensuring each sandwich meets the highest standard of flavor and freshness.

James Harrington
Director of Operations

James keeps every primos location running like clockwork — managing supply chains, staff excellence programs, and the systems that make consistency possible.

Ava Marino
Marketing Director

Ava is the creative force behind the Primo hoagies brand voice — connecting millions of fans to the stories, flavors, and culture that make primo truly special.

Want to join our team and be part of something delicious?

Get In Touch

Ready to Taste the Legend?

Order your primo hoagies today and experience why fans across the United States keep coming back for more.